Identity Manual

Window cleaning, made unnecessary

Clear sight.
Clear system.

EVOMAID is the calm precision behind automatic window cleaning. This is the practical identity system for every surface, message and moment.

Aa Satoshi EVOMAID symbol

01Brand foundations

01 · Foundation

Designed to make a task disappear.

We turn a precarious household chore into a reliable, quiet routine. EVOMAID is technical enough to inspire confidence and human enough to feel close at hand.

“Technik, die Fensterputzen überflüssig macht.”

01 / SAFE

Sicher & sorglos

Power-Haftung, Kantenerkennung and thoughtful support remove the risky part of a clear view.

02 / PRECISE

Präzise & streifenfrei

Every detail earns trust through an observable result: clean glass, clean edges, no streaks.

03 / CLOSE

Deutsch & nahbar

Plain German, real people and support that is available when customers need it.

02 · Identity

The droplet completes the mark.

The official lockup pairs a rounded wordmark with the blue ring and droplet. It is a protected asset, not a construction exercise.

LOCKUP LOGIC

One distinctive O

The blue ring is the water metaphor at the center of the name. Keep its color, proportions and clear space intact. Use supplied local files only.

3.504:1 full-lockup ratio

COMPACT CONTEXT

Symbol at small scale

Use the square mark only when the full name would fall below its minimum usable size.

Usage is a matter of care.

Clear space is 0.25× logo height. Full lockup minimum height is 32px. Symbol minimum is 24px.

DO · LIGHT SURFACES

Use the navy lockup on white and quiet neutral surfaces.

DO · DARK SURFACES

Use the white wordmark variant on navy or night panels.

DON'T · ALTER

Never rotate, distort, recolor or place on competing saturated backgrounds.

03 · Color

A light-first palette with depth on demand.

Blue signals action and focus. Navy carries authority. Dark surfaces create purposeful contrast, never visual noise.

Canvas

#FFFFFFDefault brand ground

Navy

#16213EHeadings, panels, prices

Blue

#426BFFActions and active state

Sky

#3291FFAnnouncement gradient start

Night

#0A0B14Feature-section canvas

Success

#0C8579Clear, confirmed state

Error

#E11900Actionable error state

Tint blue

#DDE4FBQuiet border and secondary action

Why this matters: restrained roles help customers locate the next action without making every surface compete.

Direct, rounded, readable.

Satoshi makes the brand confident and warm. Inter handles extended reading with clean, neutral rhythm.

SATOSHI · 900 / 700 / 600

STREIFENFREI
ÄÖÜ ß 7000 PA

Use for display, headings, labels, buttons, prices and badges.

INTER · 400 / 500 / 700

Für klare Informationen, die sich gut lesen lassen und in jedem Kontext zuverlässig wirken.

Use for body copy, captions, product detail and service messages.

Display64 / 64Klare Aussichten

H232 / 38Automatisch sauber

H320 / 26Kantenerkennung

H416 / 22Ihr Fenster. Unser System.

Body16 / 26Der Roboter reinigt Ihre Fenster vollautomatisch und zuverlässig.

Caption13 / 20Deutscher Support, Mo–Fr 8:00–18:00

04 · Voice

Assurance, not noise.

EVOMAID speaks to customers with respectful certainty. Our default register is formal SIE, including all product and service moments.

WE ARE

Klar

“Ihr Roboter ist in wenigen Schritten einsatzbereit.”

WE ARE

Präzise

“7.000 Pa Saugkraft hält zuverlässig auf glatten Flächen.”

WE ARE NOT

Überdreht

Not “Die Weltneuheit für absolut unglaubliche Fenster!”

Prefer	Avoid	Reason
streifenfrei, vollautomatisch, Kantenerkennung	revolutionär, Weltneuheit, hype stacking	Specific language proves the benefit.
Ihre Bestellung, Ihren Roboter, Sie testen	du, dein Fenster, deine Bestellung	Formal SIE is the default trust register.
Deutscher Support	Importware, unklare Supportversprechen	Proximity needs a real, useful proof point.

Show the result, the surface, the confidence.

Photography stays clean, architectural and bright. Product imagery receives room to demonstrate its purpose.

PHOTOGRAPHY TREATMENT

Real light.
Visible proof.

Use full-bleed product moments with a restrained overlay. Windows, edges and clean reflections should carry the benefit before copy explains it.

No busy visual competing with the logo

05 · Commerce

The homepage is a sequence of reassurance.

Fourteen sections progress from attention to proof, product choice, ownership and ongoing support.

Kostenloser Versand · 60 Tage testen · 5 Jahre Garantie

Produkte Kaufberatung Support

Fenster reinigen?
Nicht mehr Ihre Aufgabe.

5 Jahre Garantie

60 Tage testen

Deutscher Support

01–04

Attention

Announcement, header, hero, trust bar.

05–07

Choice

Sortiment, comparison, trust chips.

08–11

Proof

Why EVOMAID, stats, bundles, accessories.

12–14

Belonging

Testimonials, newsletter, service footer.

The EVOMAID standard

Made for the view ahead.

Every EVOMAID expression should leave the customer feeling one thing: this is simpler, safer and already handled.

58.134+Haushalte

4,8/5aus 1.475 Bewertungen

5Jahre Garantie

60Tage testen

Production reference.

These operational details keep every EVOMAID execution recognisable, accessible and ready for handoff.

32px minimum

48px digital

64px feature

96px hero

0.25× clear space

Logo files and prohibited changes.

Choose the supplied file that preserves contrast and keep its geometry untouched.

DO · NAVY ON LIGHT

Use on white or quiet tinted surfaces.

DO · WHITE ON NAVY

Use the approved inverse file only.

DON'T · ROTATE

Orientation is fixed.

DON'T · STRETCH

Never change proportions.

DON'T · RECOLOUR

Do not recolour the wordmark.

DON'T · COMPETE

Never place blue O on saturated blue.

File	Use	Rationale
evomaid-logo-navy.png	Light UI, documents	Primary contrast-safe lockup.
evomaid-logo-white.png	Navy and night panels	Preserves the wordmark on dark fields.
evomaid-logo-black.png	Single-colour print	For restricted production only.
evomaid-symbol.png	Favicons and constrained UI	Use where the 32px lockup cannot fit.

Color token ledger.

Every color has one job. Contrast values are recorded before a token is approved for text.

Token	Hex	RGB	Role	On white / navy	Rationale
canvas	#FFFFFF	255 255 255	Default ground	1:1 / 13.9:1	Gives product and copy room to breathe.
navy	#16213E	22 33 62	Authority	12.6:1 / 1:1	Primary readable ink.
blue	#426BFF	66 107 255	Action	4.6:1 large / 3.0:1	Reserves attention for action.
deep	#2A46C9	42 70 201	Pressed action	7.0:1 / 2.0:1	Maintains button feedback.
sky	#3291FF	50 145 255	Gradient start	3.1:1 / 4.4:1	Creates optimistic motion.
electric	#033DFF	3 61 255	Gradient end	7.0:1 / 2.0:1	Adds controlled depth.
tint	#DDE4FB	221 228 251	Quiet divider	1.3:1 / 10.7:1	Decorative, never text.
night	#0A0B14	10 11 20	Feature canvas	19.8:1 / 1.2:1	Creates focused contrast.
card	#0E1730	14 23 48	Dark surface	17.4:1 / 1.1:1	Separates layered dark UI.
ink	rgba(0,0,0,.81)	0 0 0 / 81%	Body copy	12.6:1 / n/a	Reduces harshness without losing AA.
success	#0C8579	12 133 121	Confirmed state	4.5:1 / 3.1:1	Signals completion.
error	#E11900	225 25 0	Error state	4.6:1 / 2.9:1	Signals an actionable problem.
warning	#FF9500	255 149 0	Warning state	2.2:1 / 6.4:1	Use with icon and copy.

#DDE4FB

#AABCF9

#426BFF

#2A46C9

#16213E

Navy tint

Navy

Night

linear-gradient(91deg, #3291FF, #033DFF) · Kostenloser Versand · 60 Tage testen · 5 Jahre Garantie

Backgrounds	Canvas first, night only for focused feature moments.
Typography	Navy or ink on light; white on navy and night.
CTAs	Blue primary, deep blue pressed, never several competing actions.
Accents	Tint and sky frame information, not body copy.

Type and language in use.

Satoshi carries the brand voice across hierarchy, controls and prices. The samples below are live reference content.

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
ÄÖÜ äöü ß · 0123456789 · !?.,:;() € / +
Franz jagt im komplett verwahrlosten Taxi quer durch Bayern.

Display72 / 68Klare Aussichten

H156 / 54Fenster reinigen? Nicht mehr Ihre Aufgabe.

H240 / 42Automatisch sauber

H328 / 32Kantenerkennung

H420 / 26Ihr Fenster. Unser System.

Body L18 / 29Der Roboter reinigt Ihre Fenster vollautomatisch und zuverlässig.

Body16 / 26Für Produktdetails, Beratung und verständliche Hinweise.

Label14 / 20JETZT TESTEN

Caption13 / 20Deutscher Support, Mo–Fr 8:00–18:00

Micro11 / 16VERSANDINFORMATION

Do: hierarchy creates a route.

Saubere Fenster.
Mit einer klaren Handlung und ruhigem Detailtext.

Don't: all-bold page.

ALLES IST WICHTIG. ALLES IST FETT. ALLES KONKURRIERT.

BUTTONJetzt testen

ERRORE-Mail-Adresse prüfen

EMPTY STATEKeine Artikel im Warenkorb

SUCCESSVielen Dank für Ihre Bestellung

Imagery treatments.

Choose visual proof that makes the product, its surface and the result immediately understandable.

Full-bleed hero

Do show a generous surface and a controlled focal point. Do not crop the product or cover it with dense copy.

Product on white

Do use clean, shadow-light packshot framing. Do not introduce decorative colour behind the device.

Lifestyle context

Do show real light and an observable task. Do not use busy rooms that distract from the glass.

Band-by-band homepage annotations.

Each band has a practical job in the reassurance sequence.

Announcement	Purpose: resolve delivery risk.	Key component: 91deg gradient trust line.
Navigation	Purpose: orient a first-time shopper.	Key component: product, advice and support routes.
Hero	Purpose: make the task-disappearance promise.	Key component: one product CTA.
Trust bar	Purpose: make ownership feel safe.	Key component: guarantee, trial and support proof.
Choice	Purpose: match a household to a model.	Key component: simple comparison.
Proof	Purpose: substantiate the promise.	Key component: reviews, specifications and results.
Belonging	Purpose: maintain confidence after purchase.	Key component: service footer and newsletter.

Clear sight.Clear system.

Designed to make a task disappear.

Sicher & sorglos

Präzise & streifenfrei

Deutsch & nahbar

The droplet completes the mark.

One distinctive O

Symbol at small scale

Usage is a matter of care.

A light-first palette with depth on demand.

Canvas

Navy

Blue

Sky

Night

Success

Error

Tint blue

Direct, rounded, readable.

Assurance, not noise.

Klar

Präzise

Überdreht

Show the result, the surface, the confidence.

Real light.Visible proof.

The homepage is a sequence of reassurance.

Fenster reinigen?Nicht mehr Ihre Aufgabe.

Attention

Choice

Proof

Belonging

Made for the view ahead.

Production reference.

Logo files and prohibited changes.

Color token ledger.

Type and language in use.

Do: hierarchy creates a route.

Don't: all-bold page.

Imagery treatments.

Band-by-band homepage annotations.

Clear sight.
Clear system.

Real light.
Visible proof.

Fenster reinigen?
Nicht mehr Ihre Aufgabe.